It was officially announced today that CUPRA is committing to Premier Padel in Rotterdam Ahoy as title partner for a period of five years. The partnership is a logical next step for the brand, which has been closely involved in the tournament as a sponsor since its very first edition. With the entry into this partnership, the event gets a new name: CUPRA Rotterdam Premier Padel.

Ambassador of the first hour

The choice of title partner is a logical step for both parties. CUPRA has become a familiar face in the padel world; as a fan from the very beginning, the brand has grown along with the sport and the community that makes padel so special. CUPRA has now become an inseparable part of the padel world. Not only was the brand a pioneer in the tournament, but also on an international level CUPRA underlines its commitment by supporting the absolute world's best players.

Shared ambition and DNA

The match between the sport and the brand is rooted in shared values. Where padel is known for its dynamic nature and progressive appeal, this exactly reflects CUPRA's philosophy. As a title partner, the brand can promote even more powerfully the mission of taking the sport to the next level.

Tournament Director John van Lottum confirms the synergy: "With CUPRA we have a partner who believes in our vision from the start. We share the same drive for performance and innovation, and our target groups are a perfect match. With CUPRA as a title partner, we can continue to sustain the growth of this tournament in the Netherlands in the coming years."

Top sports and experience in Rotterdam Ahoy

The third edition of the tournament will take place from September 27 to October 4, 2026. The world's top players will once again compete in Hall 1 and the Arena of Rotterdam Ahoy. Besides the matches at the highest level, Hall 1 offers a full 'padel experience', with space for participation, VIP facilities and stands of various partners. As usual, CUPRA is also facilitating transportation for the players during the tournament this year.